A Nursing Approach to the Largest Measles Outbreak in Recent U.S. History

Lessons Learned Battling Homegrown Vaccine Hesitancy

Blima Marcus, DNP, RN, ANP-BC, OCN


Online J Issues Nurs. 2020;25(2) 

In This Article

Implications for Nurses

Nurses need to remain ongoing champions for vaccination. As front-line providers who are consistently rated as the most trusted profession in the United States (American Hospital Association, 2019), nurses who are well-versed in vaccine literacy can be reliable resources for many families. For common vaccine myths and potential responses, see Table 2. By remaining educated about relevant vaccine topics, nurses can practice evidence-based care by supporting immunization in their practice. Nurses can join efforts to engage in public health initiatives that support appropriate vaccine policies.

Nurses who are active on social media should continue to promote good health and immunization by engaging in online discussions about the benefits of vaccinating (Danielson, Marcus, & Boyle, 2019). Organizations such as Nurses Who Vaccinate (n.d.) and Voices for Vaccines (n.d.) support nurses who want to become vaccine champions. These organizations provide nurses with evidence-based information about vaccines, communication techniques, opportunities for political advocacy, and more.