Discussing Brand Versus Generic Medications

Seema Ledan, PharmD


US Pharmacist. 2020;45(6):25-30. 

In This Article


As pharmacists, we set forth an oath to apply our knowledge to assure optimal outcomes for our patients and advocate changes that improve patient care. Improving adherence, educating our patients on facts, and having open communication with providers on information is vital for us to fulfill our oath as a pharmacist. The FDA completes a rigorous process to approve generic medications into the U.S. market; however, due to perceptions or amount of viable information, patients may be apprehensive to take generic medications. Studies have proven that overcoming barriers and educating patients and providers on facts of generic versus brand may help improve generic prescribing and ultimately help produce affordable healthcare.