8 Potent Ways to Attract Younger Patients and Why You Want Them

Shelly Reese


March 07, 2018

In This Article

Physicians Can Adapt to Millennials' Needs

MGC settled on a spa-like atmosphere with soothing colors, music, and a water feature. A greeter welcomes patients to the clinic and ushers them to "family room"-style assessment rooms that are outfitted with a large-screen monitor, a table and chairs, and a couch, which can be converted to an exam table if necessary. Check in, check out, lab work, and the interaction with the physician all happen in the family room.

"We have a multigenerational practice," Dr Smith says. "Our older patients notice and say, 'Wow, you're not like other practices; this is so nice.' But for the younger generation, this is just how things should be based on their world view. When I come in to the room, they might be sitting at the table working on their laptop."

It may sound like a lot of work, but Javaherian says that the marketplace has evolved, and physicians must adapt to their patients' changing needs. Besides, he says, the rewards are worth it.

"Millennials are more likely to spread the word than older generations; and when they do, they are much, much, much more effective," says Javaherian.

"Fifty years ago, Susie might have had a one-on-one conversation and asked her friend, 'Do you know a good doctor?' A millennial will go on Yelp and have that conversation with a thousand people."


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