23 Tips for Starting and Running a Private Practice

Nathan Wei, MD

Disclosures

June 06, 2017

Technology, Public Relations, and More

11. Use technology to help make you more efficient. However, do not use technology for technology's sake. The human touch will always supersede technology when it comes to taking care of patients.

12. Learn empathy and persuasion strategies. Some may consider these to be manipulative. I certainly do not. You need to gain people's trust, but not abuse it.

13. Work very hard on building your reputation, and maintaining it. It only takes a moment for someone to destroy your reputation. This is unfortunate, because your reputation is the most important thing you have when it comes to a successful practice.

14. Remember this: You are a marketer of what you do; you are not what you do. In other words, it is important to market yourself as the physician of choice. A prospective patient has a lot of different choices. As soon as you understand this important concept, the quicker things will begin to happen. People will seek you out for who you are more than for what you are.

15. Learn public relations. Here are a few good ways to get good publicity: Do not believe in the old adage that any publicity is good publicity. Bad publicity will sink you very quickly.

16. Write a book. When you write a book, you can become perceived as an authority—as an expert. It is not difficult to write a book. I have written a number of books over the years, and with all of the self-publishing options nowadays, you do not need Madison Avenue gurus to help you.

17. Guard your wallet. There will be plenty of people after your bank account. Do not let them have access to it.

18. Make sure you have a website that contains appealing information as well as an offer. That offer should be a lead-generation offer for more information that will allow you to build your patient database.

19. Learn how to do video. This way, when people search Google or YouTube, they may find you.

20. Continue to learn. Learn new techniques that will help your patients. Learn how to do procedures. The fact of the matter is that procedures still pay more than cognitive services. To this end, make yourself unique.

21. If you must run an ad, that ad must justify its cost. Always have a clearly defined offer.

22. Reactivate old clients. People's lives are busy. Believe it or not, you are not at the top of their mind. It helps to remind former patients of who you are. The newsletter helps, but occasionally you may have to reactivate patients who have not returned. This reactivation campaign should be systematized.

23. Finally, listen to the experts; don't believe someone who has never run a business. People always have plenty of advice, even if they don't have skin in the game.

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