Tobacco Advertising and Promotional Expenditures in Sports and Sporting Events — United States, 1992–2013

Israel T. Agaku, DMD; Satomi Odani, MPH; Stephanie Sturgis, MPH; Charles Harless, MPH; Rebecca Glover-Kudon, PhD


Morbidity and Mortality Weekly Report. 2016;65(32):821-825. 

In This Article



What is known about this topic?

Smokeless tobacco has been actively promoted in sports by tobacco companies using endorsements by major sport figures. In March 2010, the Food and Drug Administration, under authority of the 2009 Family Smoking Prevention and Tobacco Control Act, prohibited tobacco brand sponsorship of regulated tobacco products in sports and entertainment events or other social or cultural events.

What is added by this report?

During 1992–2013, sports-related marketing expenditures decreased significantly for both cigarettes (from $136 million in 1992 to $0 in 2013) and smokeless tobacco (from $34.8 million in 1992 to $2.1 million in 2013). After prohibition of tobacco brand sponsorship in sports in March 2010, cigarette manufacturers reported $0 on sports-related advertising and promotion during 2010–2013. In contrast, during 2010–2013, smokeless tobacco manufacturers reported a total of $16.3 million advertising and promoting smokeless tobacco in sports.

What are the implications for public health practice?

Restricting tobacco advertising and promotion in sports, coupled with other proven population-based measures (e.g., tobacco price increases, anti-tobacco mass media campaigns, tobacco-free policies inclusive of smokeless tobacco, and barrier-free cessation services), can help reduce tobacco use in the United States.