New Products - December

December 31, 2002

In This Article

PeerView's Innovative Web Toolkit Helps Accelerate Post-Launch Adoption For Biotech and Pharmaceuticals

PeerView, Inc., a dynamic life sciences/IT company, today announced the introduction of the PubSTRAT Web Suite, an innovative group of Web-based workflow, team collaboration, and decision-support tools. Biotech and pharmaceutical clients can use the PubSTRAT Web Suite to accelerate the post-launch adoption of newly marketed drugs through enhanced pre-launch market-conditioning activities.

With the average cost to develop a new drug now exceeding $800 million, pharmaceutical and biotech innovators increasingly rely on pre-launch market-conditioning initiatives such as publication strategy to ignite post-launch adoption. Typically initiated 4 to 5 years pre-launch, publication strategy is the contemporary execution of the time-honored process of communicating new research findings through presentations at key medical conferences and through publications in authoritative, peer-reviewed biomedical journals. The rigorous and independent peer review process integral to this core activity helps to provide credibility for the emerging product profile, mobilizes advocates, and builds a clear and consistent scientific platform that ultimately defines the emerging new drug's place in practice.

Within this dynamic environment, PeerView has introduced its innovative PubSTRAT Web Suite -- a rapidly expanding collection of essential decision-support, competitive intelligence, workflow, and team collaboration tools for the biotech and pharmaceutical industries. The first products include the central PubSTRAT program management module, which is supported by Journal Selector and Conference Authority, 2 proprietary profile databases that provide objective support for publication and presentation targeting decisions. In early 2003 PeerView plans to introduce eCLiPs, a competitive intelligence module. Additional components will be added over the next 6 to 18 months.

Crafted in Microsoft's powerful .NET environment and supported by Microsoft's SQL Server 2000, the PubSTRAT Web Suite provides a collaborative environment to create and manage all aspects of a message-driven strategic publication program. With permission-based access into the secure suite of applications, teams can selectively share the knowledge with each other or across the enterprise, as well as with external partners such as co-marketers and scientific communications, public relations, and advertising agencies. The core PubSTRAT interface also offers unique "point and click" customization, enabling teams to modify key sections of the application to suit their preferred workflows while minimizing the cost of ownership.

For further information please contact:

Tim Bacon
+1-215-369-5404, x11 or