Cold and Flu 2001-2002: OTCs and Herbals Compete For Consumers' Attention

Amy K. Erickson

Pharmacy Today. 2001;7(11) 

In This Article


Cooler temperatures and falling leaves are indications that the cold and flu season is on its way. Last year, Americans spent over $2 billion on cough and cold products. Adults suffer an estimated 2 to 5 colds each winter season, while infants and preschool children average 4 to 8. Many patients end up in the cough and cold aisles of the nation's pharmacies and other retail outlets, trying to make sense of the confusing combinations of nonprescription medications and dietary supplements.


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