Business of Medicine Perspective

  • Patient Prejudice: When Credentials Aren't Enough In a WebMD/Medscape survey produced with STAT, physicians told us how often they hear biased comments from patients and patients told us what characteristics they look for in a healthcare provider.
  • Should Doctors Embrace or Reject Alternative Treatments?   More consumers are using complementary and alternative treatments, and medical centers are adding nontraditional therapies. Should doctors embrace or reject these treatments?
  • How Much Is Your Practice Worth? Many doctors who have a financial stake in a practice don't know what the practice is worth. That's a mistake, say experts in practice valuation. Here's why, and what a practice valuation involves.
  • What Makes a Medical Practice Profitable? MGMA released key research at its annual conference on what creates a leading and profitable medical practice.
  • Medscape Practice Management Report 2017: Strategies, Staff More than 1150 physicians from over 25 specialties gave insights into workflow efficiency, income, overhead costs, staff and patient complaints, and more.


Advisory Board


Site Editorial Director

Medscape Editor-in-Chief

  • Eric J. Topol, MD Eric J. Topol, MD Director, Scripps Translational Science Institute; Chief Academic Officer, Scripps Health; Professor of Genomics, The Scripps Research Institute; Senior Consultant, Division of Cardiovascular Diseases, Scripps Clinic, La Jolla, California; Editor-in-Chief, Medscape